DigDrum Named Finalist for Pet Industry Federation Innovation Award

We’re incredibly excited to announce that DigDrum has been shortlisted as a finalist for the Pet Industry Federation’s Innovation Award.

As a new brand that is focused on improving the lives of dogs and their owners, being recognised by the Pet Industry Federation is a huge milestone for us and a proud moment for everyone involved in bringing DigDrum to life.

DigDrum was created to give dogs a safe, rewarding outlet for their natural digging instincts, helping redirect destructive behaviour into positive enrichment and play.

From energetic puppies to working breeds, our mission has always been to simply create something genuinely useful for dogs while helping owners enjoy a calmer home and a happier pet.

To be recognised for innovation within the pet industry so early in our journey is incredibly encouraging, especially as DigDrum was developed around real behavioural challenges faced by dog owners every day.

The winner will be announced at the Pet Industry Federation conference in June, which we’ll proudly be attending alongside some fantastic brands and businesses from across the industry.

We’d also like to wish all of the other finalists the very best of luck. It’s inspiring to see so much creativity and innovation focused on improving the well-being of pets and their owners.

Thank you to everyone who has supported DigDrum so far, and we can’t wait for what’s next.